New Movies should be premiered on-line for mass reach - Khyati Katakia

Movies should premiere on-line to reach out to a larger audience. Nowadays most of the people prefer to watch movies sitting at home because it is easier to watch a movie on the Internet rather than go to the movie theatre or rent a dvd. Almost 38.8% of the world’s population uses the Internet as per the International Telecommunications Union. Movies watched on the Internet with high definition blu-ray technology with new consumer-friendly devices such as Apple TV, Playstations and web-enables TVs, will give the same experience to the watcher. Since 2007, the DVD market for the companies has gone down. The reason for this decrease is the increase of online movie rental options like Netflix, Redbox and Yotube. The Internet will provide a larger audience for the premiere of a new movie with the existing ones already going to the movie theatre. This will increase their revenues as they can charge a fee from the user for the premiere and reduce the piracy of the movie. The recent example is the movie “Bachelorette” which was released on the Internet before the theatres. This experiment was successful for the low budget movie, as it became the top film rental on iTunes within 36 hours of release. The movie grossed the same amount in 3 days, as it would do in the theatres. This shows that people are ready to see movie premieres on-line at their own convenient time, place and surroundings. Internet will provide a global platform for the movie to be launched and reach out to the people in towns and villages where a theatre would not show that particular movie.